(Guía en inglés) Donor Communication Mini-Guide
[eGuide] Donor Communication Mini-Guide
Build donor retention through gratitude
The key to turning first-time donors into lifelong supporters is to focus on the human side of fundraising. Building strong relationshipswith your donors comes down to three things: great communication,gratitude, and organized data.
You put so much work into getting your donors. Here’s how to keep them.
In this guide, you’ll find methods to:
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Build a Successful Communication Strategy
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Foster an Attitude of Gratitude
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Create a Timeline to Build Donor-Retention
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PLUS—5 Principles of Donor Communications
Fuente: Network for Good